Social media isn’t just for seeing—it’s for everyone. That’s why accessibility is gaining attention, especially through the use of alt text (alternative text) in social media posts.
Alt text describes images for users who rely on screen readers, such as those with visual impairments. It also improves SEO and user experience. Platforms like Instagram, Twitter, and LinkedIn allow users to manually add alt text to images, making content more inclusive and discoverable.
Why is this important? Over 2 billion people globally live with some form of visual impairment. Adding alt text ensures they can access and enjoy your content just like everyone else.
Best practices include:
- Writing concise but meaningful descriptions
- Avoiding unnecessary phrases like “image of”
- Describing key visual elements and emotions
Accessibility also includes using closed captions, readable fonts, and color contrast for visibility. As brands and creators embrace inclusivity, accessibility tools are no longer optional—they’re a standard for modern digital communication.
